Inspired by movements such as art brut and abstract expressionism, with references to Jean Dubuffet, Arshile Gorky, Willem de Kooning, and Francis Bacon, this visual language rejects the conventional "beautiful" and draws closer to the raw, the imperfect, and the instinctive.

The aesthetic embraces error, wear and tear, overlapping, and human imperfection as a language. Raw textures, non-conventional materials, and irregular compositions reinforce the idea of authenticity and the rejection of normative standards.

It is an identity that provokes, questions, and invites reflection. It is not an identity made to please everyone.

The identity is built upon the tension between order and chaos, between structure and free expression. This fragmentation translates visually into unstable, distorted, and mutable typography, reflecting the complexity of the human mind and therapeutic processes. Much like the space, the brand also demands discovery.

It does not impose itself; it does not advertise itself in an obvious way. It exists to be found, experienced, and interpreted.